WebsiteBrandingCampaign Events

Caper Festival Byron Bay

Delivered 2024
WebsiteBrandingCampaign Events

Caper Festival Byron Bay

Setting the tone for the event’s next chapter

Joining forces with the Caper Festival team, Studio Untitled stepped in to relaunch their website, in-market collateral, and 2024 marketing campaign with speed and precision. By taking the festival’s existing brand elements and elevating them, we crafted a distinct look and feel that drove ticket sales and set the tone for the event’s next chapter. 

The outcome? A series of sell-out events, thrilled partners – from chefs to producers to venues – and a 2024 festival that redefined what it means to celebrate the Northern Rivers food, wine and culture scene.

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Why this campaign worked

By building on Caper’s existing brand and executing at pace, we created a cohesive, elevated campaign that cut through the noise and filled seats.

Fast, high-impact rollout

Website, social content, and in-market collateral launched quickly to meet campaign timelines.

Strategic design uplift

We refined existing assets to create a bold, cohesive look that stood out across digital and print – driving high engagement and strong conversions across ticketed events.

Sales-focused execution

Clear CTAs and an optimised site structure made it easy for users to browse events and book fast.

Unified campaign identity

From chef bios to event signage, every touchpoint felt connected – amplifying Caper’s regional voice.