Translating a global brand for a Brisbane audience.
Campaigns
For the Brisbane-based team at China Airlines, our work focused on delivering locally relevant campaign creative, translating a global brand into messaging and visuals that resonated closer to home.
We developed a suite of digital campaign assets alongside a large-format billboard execution, ensuring the brand showed up with clarity and impact across both online and offline channels. The result was a campaign presence that felt considered, cohesive and unmistakably China Airlines, while speaking directly to a local audience.
By balancing global brand integrity with local nuance, the campaigns landed with relevance and confidence.
Campaign assets were tailored for the Brisbane market while staying true to China Airlines’ established brand and tone.
Digital placements and billboard creative worked together visually and conceptually, reinforcing recognition and recall.
Strong, focused creative ensured the message cut through quickly, essential in both fast-scroll digital environments and large-scale outdoor placements.
