Branding Retail & eCommerce

Fonzie Abbott

Delivered 2024
Branding Retail & eCommerce

Fonzie Abbott

A cohesive, bold identity across packaging, media, and in-store design

Fonzie Abbott isn’t just a brand – it’s a movement of craft coffee, spirits, and beer. Partnering with their team, Studio Untitled delivered a suite of creative solutions that brought cohesion and edge to their offerings. From custom packaging across 10+ products to in-store design elements like greaseproof paper and menus, every piece was designed to feel distinctly Fonzie.

We expanded their brand with striking illustrations and out-of-home media, ensuring their presence was as bold on the streets as it is in the glass.

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Studio Untitled
Studio Untitled
Studio Untitled
Studio Untitled

Why this campaign worked

Leaning into Fonzie Abbott’s bold, unfiltered personality, we created a brand system that delivered cohesion without compromise.

Packaging with punch

Designed 10+ custom labels and product packaging that felt fresh, cohesive, and instantly recognisable.

Street-level impact

High-visibility out-of-home placements extended the brand’s reach with confidence and character.

Illustration-led identity

Hand-drawn visuals added energy and personality across both digital and physical applications.