Campaign Destination

Queensland Country Tourism

Delivered 2023
Campaign Destination

Queensland Country Tourism

72 pages of beautiful Queensland Country

In collaboration with Queensland Country Tourism, Studio Untitled crafted an immersive Visitor Guide designed to inspire and inform. Highlighting the region’s diverse landscapes and quintessential experiences, the guide features curated travel notes, insider tips, and listings that range from serene national parks to 4WD trails, fishing spots, golfing greens, and cycling routes.

We also developed a collection of road trip itineraries, encouraging visitors to explore every corner of Queensland Country. Blending practicality with storytelling, the guide invites readers to discover the region on their terms, creating an engaging resource that celebrates the area’s unique charm.

Why this campaign worked

Blending storytelling with strategic design, we created a guide that was both highly functional and deeply inspiring – the kind visitors want to keep in the glovebox.

Immersive editorial approach

Travel notes, insider tips, and regional insights brought the destinations to life on the page.

Strategic itinerary design

Road trip routes encouraged longer stays and wider regional dispersal, driving tourism across all Local Government Area partners

Flexible layout system

Designed for print and digital, the guide was easy to navigate and ready for annual updates or seasonal refreshes.

Collaborative regional voice

Crafted in partnership with Queensland Country Tourism, the guide balanced consistency with local flavour, ensuring broad stakeholder alignment.