Branding Hospitality

Three Blue Ducks x Hotel Brunswick

Delivered 2024
Branding Hospitality

Three Blue Ducks x Hotel Brunswick

Bringing the Three Blue Ducks to an iconic landmark

Across three sprint blocks, Studio Untitled partnered with Three Blue Ducks to launch their food and beverage offering at the iconic Hotel Brunswick. From name and branding conceptualisation to a full rollout – including hand-drawn illustrations, tone of voice guidelines, and a logo suite – we developed a fresh identity that perfectly balanced the Ducks’ style with the venue’s unique charm.

We extended the brand into every detail of the dining experience, from pizza boxes and greaseproof paper to beautifully designed menus. The result is a seamless identity that feels right at home in Hotel Brunswick, welcoming locals and visitors alike.

Why this campaign worked

A grounded, thoughtful approach gave Three Blue Ducks the tools to launch confidently – capturing the essence of Hotel Brunswick while staying unmistakably true to their brand.

Strategic brand creation

Name generation, tone of voice, hand-drawn illustrations, and a full logo suite designed to reflect both the Ducks and Hotel Brunswick.

Immersive brand rollout

Branded collateral across every customer touchpoint – from menus to takeaway packaging.

Balanced personality

A visual and verbal identity that celebrated local character while staying true to the Ducks’ established brand.