Wix recently released its 2026 Web Design Trends report, and while the visual cues are evolving, the underlying shift is much bigger than colour palettes or layout choices.
The takeaway we agree with most? Websites are no longer just functional tools. They’re emotional, cultural and experiential spaces.
Design is being asked to do more than look good. It needs to connect.According to the Wix report, we’re moving into an era defined by expressive colour, layered typography, tactile detail and immersive interaction. A move away from flat, anonymous interfaces and toward digital experiences that feel human, intentional and alive.
For us, this isn’t surprising. It’s a reflection of how people are already behaving online.
From clean and quiet to expressive and intentional
Wix highlights a shift away from overly minimal design toward richer visual language. Bold typography. Confident colour. More contrast. More personality.At Studio Untitled, we see this as a response to sameness.When everything looks polished and neutral, nothing stands out. In 2026, brands that win attention will be the ones brave enough to show character, while still grounding design decisions in strategy.Expression only works when it’s purposeful.
Designing for emotion, not just interaction
Another strong thread in the Wix report is the rise of design that evokes feeling. Natural tones, nostalgic references, exaggerated scale and subtle motion all contribute to experiences that feel more sensory and less transactional.This aligns closely with how we think about digital work.People don’t just use websites. They experience them. How something feels in the first five seconds often matters more than how much information is available.Good design creates rhythm, mood and momentum.
Trends are signals, not instructions
What we appreciate about the Wix 2026 report is that it frames trends as cultural signals, not rules to follow blindly. That distinction matters.At Studio Untitled, we don’t design to trends. We design with awareness of them. The goal is never to chase what’s popular, but to understand what’s shifting and apply it in a way that makes sense for the brand, the audience and the moment.That’s where strategy and intuition come in.
What this means for brands heading into 2026
If your website still feels purely functional, templated or visually cautious, it might be time to rethink its role.
As the Wix 2026 Web Design Trends report highlights, the strongest digital experiences are shifting toward expression, emotion and cultural relevance. Websites are no longer just places to house information. They’re brand environments. They set tone, build trust and create momentum from the first interaction
.This is where human insight and modern delivery need to work together. Understanding how people feel, move and engage online matters just as much as how a site is built.At Studio Untitled, we design and build websites that reflect where the web is heading, without losing sight of brand foundations or business goals. Reports like the Wix 2026 Web Design Trends help frame the conversation. The real work is knowing how to apply those insights with intent.
