A live festival site built in just seven days and ready for action.
Website
Branding
Campaign
One week out from launch, the Caper Byron Bay team tapped Studio Untitled to bring a bold, refreshed energy to the festival’s branding and marketing. With just days to get in market, we jumped straight into strategy, assets, execution, and amplification – all while ensuring the brand’s existing charm wasn’t lost in the rush.
What came together was a campaign that moved fast, hit hard, and looked good doing it.
By building on Caper’s existing brand and executing at pace, we created a cohesive, elevated campaign that cut through the noise and filled seats.
We rebuilt the entire marketing flow to drive ticket sales fast — launching a new website, paid ads, email automations, and more, all before festival launch.
From a standing start, we created the marketing plan, created every asset, and rolled it out across social, email, and web.
We evolved the creative direction with fresh typography, layout, and tone, giving Caper new energy while honouring the brand’s foundations.
We equipped restaurants, sponsors, and partners with tailored assets to elevate their presence, boosting engagement and buy-in across the board.
