Bringing a bold, illustration led identity to life for a new Noosa restaurant.
Branding
Website
This bar doesn’t do loud – and that’s exactly the point.
Moody, minimal, and laced with polish, Mine was built to feel like a secret you want to keep. We took the brief and ran with it, crafting an identity packed with custom details: hand-drawn illustrations, a refined tone of voice, luxe menus, signage, loyalty cards and a booking-ready website.
Now open in Sunshine Beach, the brand sets the tone before the first sip, and lingers long after the last bite.
It takes more than a good logo to make an impact. Here’s what made this brand resonate with locals and visitors alike.
From signage to social templates, every detail was designed to feel intentional and on-brand — creating instant credibility at launch.
By defining a strong brand language early, Mine was able to show up with confidence and consistency across every channel.
It looked good, but it also worked hard – blending aesthetics with practical assets like menus, loyalty cards and booking flows.
We designed the experience around how the space feels in person, not just how it looks online – moody, minimal, and magnetic.
