BrandingWebsite Hospitality

Mine Sunshine

Delivered 2024
BrandingWebsite Hospitality

Mine Sunshine

A cohesive and character-rich brand

In just four sprint blocks, Studio Untitled brought the vision for Mine Sunshine Beach to life. Working from the client’s brief, we developed a strong brand presence with custom-drawn illustrations, logos, tone of voice guidelines, colours, and fonts that set the foundation for their identity. From there, we applied the brand seamlessly across their website – complete with integrated booking systems – and in-venue collateral, including menus, signage, and loyalty program cards. 

This resulted in a cohesive and character-rich brand ready to make its mark when the restaurant opened it's doors in late 2024 in Noosa’s Sunshine Beach village.

Why this campaign worked

By crafting a cohesive brand from the ground up, we gave Mine Sunshine Beach a strong foundation to launch with confidence—and connect with locals from day one.

Distinctive brand identity

Custom logos, hand-drawn illustrations, and a laidback tone of voice brought the beachside concept to life.

Seamless digital experience

A mobile-friendly website with integrated bookings made it easy for customers to reserve and explore.

Launch-ready toolkit

Every touchpoint was designed to feel cohesive, local, and full of character – setting Mine apart in a crowded market.