Noosa Concours

A multi-channel campaign and digital presence that amplified Noosa’s premier event.

Date
Jun 12, 2025
Services

Branding

Campaign

Website

Now in its third year, Noosa Concours has evolved into one of Australia’s most distinctive luxury motoring showcases. Studio Untitled has been working with the brand from the beginning – and in 2025, we levelled up every touchpoint, from street signage and visual identity to live interviews and campaign execution.

The result? A street full of the right people, a brand that keeps pace with the calibre of cars, and an experience that continues to grow in both scale and reputation.

A smart, multi-channel strategy paired with consistent design meant every moment felt curated – from the first impression to the final departure.

Why this worked
A refreshed identity that stayed recognisable

We updated the event logo and brand system to signal growth, without losing the equity we’d built over the past two years.

Strategy first, then full-scale rollout

We led the campaign end-to-end, from strategy and channel planning to creative execution across socials, emails, newspaper ads and signage.

Seamless brand presence across every touchpoint

From vehicle display cards and VIP lanyards to outdoor signage and event collateral, the brand experience was consistent, elevated and on-theme.

Fast-turnaround content, live from the street

Our creative team captured, edited and posted professional content in real time, helping Noosa Concours dominate the feed while the event unfolded.

Built to evolve (not repeat)

Each year, the event grows. We recycle what worked, tweak what needs improving, and layer in fresh creative to keep the campaign sharp, engaging, and never stuck in reverse.

Testimonial

Working with Studio Untitled for the third year running has been an absolute pleasure. Their creativity and marketing expertise have elevated Noosa Concours year after year, and 2025 was our most successful - and most beautiful - event yet. Having a dedicated account manager on board made all the difference -keeping everything running smoothly, ensuring we stayed on track, and always being one step ahead with thoughtful, creative solutions when we needed them most.

Alesha Gooderham
Noosa Concours
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