BrandingCampaignWebsite Events

Noosa Concours

Delivered 2023 & 2024
BrandingCampaignWebsite Events

Noosa Concours

Attracting thousands to Hastings Street

The Noosa Concours d’Elegance made its debut in 2023, with Untitled driving its marketing through bold branding, a multi-channel campaign strategy, and seamless execution across signage, on-the-ground coverage, and a sleek website. By 2024, we elevated every detail – refining the campaign, amplifying its presence on Hastings Street, and creating an even more immersive online experience.

The result? A timeless celebration of classic automobiles and coastal sophistication that attracted tens of thousands of visitors to Hastings Street, cementing its place on the global stage.

Why this campaign worked

By evolving a strong foundation with elevated creative and sharper strategy, we helped Noosa Concours d’Elegance grow from an inaugural success to a globally recognised luxury event.

Multi-channel amplification

Our strategy spanned organic social, paid ads, media engagement, and partner content to drive traffic and attendance.

Immersive online experience

A sleek, fast website showcased vehicles, sponsors, and programming – enhancing both planning and prestige.

Increased impact on-ground

Signage, print materials, and live coverage elevated the in-person experience and strengthened brand recall.