BrandingWebsite Destination

Noosa Crest

Delivered 2023
BrandingWebsite Destination

Noosa Crest

A fresh look for an iconic Noosa Heads resort

Noosa Crest Resort partnered with us to reimagine their brand identity and carve out a distinctive space in a competitive market. Guided by their eco-friendly ethos, we introduced a fresh palette of colours that harmonised with the resort’s natural surrounds, giving their brand a modern, sophisticated edge.

This evolution extended across all touchpoints. From thoughtfully designed collateral and captivating photoshoots to a new, device-responsive website with integrated direct booking capabilities, we ensured every detail reflected the resort’s blend of approachability and luxury. To bring it all together, we overhauled their social media presence, delivering consistent, engaging content that resonated with their audience.

Why this campaign worked

A cohesive brand refresh, strategic storytelling, and elevated digital experience positioned Noosa Crest as a premium yet approachable resort – helping them stand out in a crowded market.

Brand identity refresh

A modern colour palette and refined aesthetic aligned with the resort’s natural surrounds and values.

High-quality assets

New collateral and photography captured the resort’s elevated but welcoming feel.

Website overhaul

A mobile-first, SEO-friendly website with integrated direct bookings improved user experience and conversion.

Social strategy

Consistent, on-brand content across Instagram and Facebook deepened engagement and visibility.