Uniting 13 local councils to showcase the region’s finest food experiences.
Website
Branding
What if a tourism platform didn’t just promote a region, but helped people taste it?
Commissioned by 13 regional councils, SEQ Food Trails reimagines how locals and visitors explore Southeast Queensland, turning static maps and brochures into personalised food adventures. Built around real user interests (think vegan eats, kid-friendly stops, or hidden farm gates), the platform lets every journey start with a craving.
We designed the platform to work hard behind the scenes: dynamic filtering, mobile-first UX, and intuitive UI that gets out of the way and lets the food do the talking. The project went on to receive a Good Design Award... and helped shift the region’s tourism experience from informative to immersive.
By blending smart design with user-led discovery, the SEQ Food Trails platform transformed how visitors explore Southeast Queensland – making local food experiences personal, interactive, and easy to access.
Custom filters allowed users to build their own trail based on dietary needs, group type, and interests.
Visual identity and tone reflected the diversity, charm, and authenticity of SEQ’s food scene.
A responsive, map-based site connected 13 regions into one seamless, story-driven digital experience.
Operators could manage their own listings, creating a self-sustaining ecosystem for tourism and growth.
This project delivers design excellence in the bucket load. The Jury was thoroughly impressed with the bold use of colour, typography and layout throughout the site. Slick interactions and engaging user navigation topped off this wonderful example of a website done perfectly. A project to be envied and admired, well done team.
