Shaping a considered brand identity to reflect The Lane’s design philosophy.
Website
Branding
What if a brand could give an interior designer everything that was needed, without the weight of ongoing design?
For The Lane, we crafted a simple, elegant brand system, social direction and Squarespace website that gave them a cohesive, professional presence without the cost or complexity of ongoing creative support. Clean lines, warm tones and a flexible identity made it easy for The Lane to show up consistently across every platform, while staying true to their intuitive, relaxed way of working.
The result is a brand that feels effortless and personal: easy to use, easy to apply and unmistakably theirs.
By creating a brand that prioritised ease, flexibility and personal style, The Lane gained a polished presence that felt elevated yet effortless to manage.
A pared-back, flexible identity meant The Lane could produce branded content themselves, with no ongoing design support required.
Soft tones, refined typography and a calm aesthetic mirrored the way they design spaces, making the brand feel instantly aligned.
Clean layouts and modular sections showcased The Lane's work beautifully while staying simple for them to update as new projects launched.
Clear guidelines and adaptable content structures helped The Lane show up cohesively across channels without added effort.
