Three Blue Ducks x Hotel Brunswick

A considered brand identity uniting two of Australia’s most recognised hospitality names.

Date
Jul 30, 2024
Services

Branding

When the team behind Three Blue Ducks took over the food and beverage offering at Hotel Brunswick, they called on Studio Untitled to help shape the brand from the ground up. With a reputation for food that’s thoughtful, local and always full of flavour, the Ducks needed a visual identity that could carry their ethos... but still feel right at home in one of Australia’s most iconic country pubs.

A grounded, thoughtful approach gave Three Blue Ducks the tools to launch confidently – capturing the essence of Hotel Brunswick while staying unmistakably true to their brand.

Why this worked
A name that locals can back

We created a playful, location-aware brand name that balances Ducks’ irreverence with Bruns’ laidback charm.

Voice with personality

From the menu to the website, we developed a voice that’s warm, confident, and a little cheeky. Just like the venue.

Illustrations that tell a story

Hand-drawn brand marks and pizza box sketches brought texture, nostalgia, and a bit of personality to every touchpoint.

Designs made to be printed

Menus, pizza boxes, greaseproof paper, and signage were all designed to feel cohesive.

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