A modern destination brand, built with buy-in.
Website
Branding
Campaign
For Visit Port Douglas Daintree, the challenge wasn’t reinvention, it was refinement. Working in sprint blocks, we evolved the brand to better reflect the destination today, balancing modern design byrefining the identity to feel contemporary and confident without losing the destination’s established equity, as well respecting the needs of a diverse board and membership base.
A refreshed visual system including typography, colour and image treatments, was rolled out across all consumer-facing platforms, bringing clarity, consistency and renewed confidence to the brand.
By treating modernisation as refinement – not reinvention, the Visit Port Douglas Daintree brand evolved with confidence and clarity.
The refreshed identity modernised the brand while respecting the needs of a diverse board and membership base, ensuring buy-in at every level.
Updated typography, colour and image treatments created a contemporary, distinctive look without disrupting existing brand equity.
Rolling the identity out across the website and all public-facing platforms strengthened recognition and reduced fragmentation.
The updated visual language was designed to adapt and evolve, giving the organisation a foundation that can grow with the destination.
