WebsiteBrandingCampaign Destination

Visit Port Douglas Daintree

Delivered 2024
WebsiteBrandingCampaign Destination

Visit Port Douglas Daintree

A fresh perspective for the region

In a series of sprint blocks, Studio Untitled partnered with Visit Port Douglas Daintree to evolve their brand, balancing modernisation with the need to appease a diverse board and membership base. We crafted a cohesive and contemporary brand presence, introducing refreshed fonts, colours, and image treatments that set the organisation apart from competitors. 

This updated identity was applied across all consumer-facing platforms, from existing logos to the website, ensuring consistency and impact at every touchpoint.

Why this campaign worked

By evolving the brand with clarity and care, we helped Visit Port Douglas Daintree modernise their identity while staying true to their roots – resulting in a refreshed look that felt right internally and resonated in market.

Board-friendly brand uplift

A refreshed identity that felt contemporary, while still speaking to the region’s heritage and diverse stakeholders.

Striking image treatments

Updated visuals brought warmth, consistency, and energy to one of Queensland’s most iconic destinations.

Clear digital alignment

The refreshed brand seamlessly extended to the website, enhancing user experience and regional storytelling.