Making a builder feel more like home from first click.
Website
Branding
What if a builder didn’t feel like a builder, but felt like home from the very first glance?
Launching their new construction business on the Sunshine Coast, Zaleta wanted a brand that stepped away from the usual trade aesthetic. Opting for something warmer, calmer and more like the boutique homewares stores their clients already loved.
In collaboration with 80/20, we shaped Zaleta’s brand, positioning and website from the ground up. We built an identity designed to feel lived-in and human, championing soft tones, tactile textures and language that speaks to people, not projects. The result is a brand that reflects the care and craftsmanship behind every Zaleta build.
Developed in Craft, the website brings that same feeling online. Mobile-first, intuitive and intentionally minimal so the homes (and the people who create them) remain the hero. Together, the brand and digital experience set Zaleta up with the strong, considered foundation every new business deserves.
By shifting the focus from construction to connection, the Zaleta brand stood out in a category crowded with sameness.
Shifting from a traditional builder aesthetic to a homewares-inspired identity created instant emotional connection and differentiated Zaleta from competitors.
The brand story articulated what made Zaleta different. Warm, grounded, and people-first, giving them language they could use from day one.
Craft’s flexibility allowed us to create a calm, intuitive digital space that felt like walking into a thoughtfully styled home, not a construction portal.
From brand to digital, every element worked together, creating a unified experience that felt intentional, warm and unmistakably Zaleta.
