Craft Wine Store
Craft Wine Store is not your ordinary wine store. Founded by Tony and Tanya Harper, prominent figures in the food, wine and restaurant scene, the brand has become a Brisbane institution and an original player in the craft wine space.
To elevate their brand positioning and fortify their identity, Craft Wine Store engaged the Untitled® team. Our strategic planning and execution resulted in the creation and launch of a sophisticated e-commerce website, as well as beautifully crafted business cards, signage, posters, and EDM design that perfectly captured the brand's unique artisanal values and contemporary design sensibilities across all touchpoints.
We took it up a notch by incorporating unique QR codes for each of their three Brisbane stores, capturing customer data in situ. This data then feeds into automated EDM funnels, ensuring that customers are converted from an in-person experience to online customers for life.