Discover Great Southern
Untitled® was asked to create a branded position, art direction and printed collateral for the Western Australian region’s first consumer brand; Discover Great Southern.
We created a brand that captures the unapologetic confidence and quality at the heart of the region, communicating this idea at every touchpoint.
This brand saw its inaugural launch in Singapore at a bespoke wine tasting event headlined by celebrity chef, Matt Stone.
“Untitled® was asked to create a branded position for the region’s first consumer brand; Discover Great Southern. The modern, approachable and authentic brand identity was curated across our website execution, which saw an international launch in 2022. The fresh narrative highlights the excitement of the region, enticing exploration by potential visitors.”
– Sheridah, Great Southern
Rediscover Hastings Street
Working alongside the Hastings Street Association team, Untitled® was tasked with creating a brand identity and campaign that accurately reflected the street's unique blend of refined luxury and laid-back coastal attitude. The challenge was to balance the views of various stakeholders and perspectives on the future of the street, while still creating a clear, appealing and thoughtful brand identity to be executed across multiple platforms.
Southern Queensland Country approached Untitled® to develop a comprehensive brand presence for their food and beverage trails, Savour. Our team began by conducting extensive research on the brand, its offerings, and the target audience. This informed the development of a cohesive branding strategy, with an emphasis on elegance, sophistication and community.