Southern Queensland Country approached Untitled® to develop a comprehensive brand presence for their food and beverage trails, Savour. Our team began by conducting extensive research on the brand, its offerings, and the target audience. This informed the development of a cohesive branding strategy, with an emphasis on elegance, sophistication and community.
The brand strategy was then executed across a range of platforms, including the development of a new brand identity and logo, website, and print collateral. Our team developed a customised UX that allowed consumers to create their own Savour tasting trail, complete with a customised itinerary and map. This personalised approach added an extra level of engagement and ensured that users could fully immerse themselves in the experience.
Collateral such as event signage, brochures, flyers, uniforms and exhibition activation were also developed to promote the brand and enhance the overall experience. The end result was a successful brand presence that portrayed the narrative of a cultured, community-focused and authentic experience, ultimately attracting locals and visitors alike to the Savour food and beverage trails.
Discover Great Southern
Rediscover Hastings Street
Working alongside the Hastings Street Association team, Untitled® was tasked with creating a brand identity and campaign that accurately reflected the street's unique blend of refined luxury and laid-back coastal attitude. The challenge was to balance the views of various stakeholders and perspectives on the future of the street, while still creating a clear, appealing and thoughtful brand identity to be executed across multiple platforms.
Visit Port Douglas & Daintree
Tourism Port Douglas Daintree approached Untitled® with the challenge of rebranding their destination, with the aim of revitalising the tourism industry in the region. Through a strategic approach and utilising Roy Morgan's helix consumer data, we were able to develop a comprehensive rebranding plan that included co-operative marketing templates, member communication pieces and a brand new destination website.