Rediscover Hastings Street


Working alongside the Hastings Street Association team, Untitled® was tasked with creating a brand identity and campaign that accurately reflected the street's unique blend of refined luxury and laid-back coastal attitude. The challenge was to balance the views of various stakeholders and perspectives on the future of the street, while still creating a clear, appealing and thoughtful brand identity to be executed across multiple platforms.


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Our approach was to develop an aesthetic that was contemporary, relaxed, and elegant, resulting in a brand narrative that captured the essence of Hastings Street. We crafted clear brand guidelines and assets to ensure members could easily roll out the brand, while maintaining consistency across all touchpoints.

The result was a cohesive and sophisticated brand identity that encapsulated the street's unique charm, while also appealing to a wider audience. Our partnership with the Hastings Street team allowed us to bring their vision to life, and we were proud to see the brand executed seamlessly across a range of platforms, from social media to printed materials.

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“As a not-for-profit, member run organisation, it's critical for us that our partners not only understand our point of difference, but the personalities of our key members. Untitled® consistently goes above and beyond to make sure all parties are beyond satisfied with our key campaign decisions.”

– Alesha Gooderham

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