Rediscover Hastings Street
Working alongside the Hastings Street Association team, Untitled® was tasked with creating a brand identity and campaign that accurately reflected the street's unique blend of refined luxury and laid-back coastal attitude. The challenge was to balance the views of various stakeholders and perspectives on the future of the street, while still creating a clear, appealing and thoughtful brand identity to be executed across multiple platforms.
Out of Home Campaigns
Our approach was to develop an aesthetic that was contemporary, relaxed, and elegant, resulting in a brand narrative that captured the essence of Hastings Street. We crafted clear brand guidelines and assets to ensure members could easily roll out the brand, while maintaining consistency across all touchpoints.
The result was a cohesive and sophisticated brand identity that encapsulated the street's unique charm, while also appealing to a wider audience. Our partnership with the Hastings Street team allowed us to bring their vision to life, and we were proud to see the brand executed seamlessly across a range of platforms, from social media to printed materials.
“As a not-for-profit, member run organisation, it's critical for us that our partners not only understand our point of difference, but the personalities of our key members. Untitled® consistently goes above and beyond to make sure all parties are beyond satisfied with our key campaign decisions.”
– Alesha Gooderham
Discover Great Southern
Branding, Design, Campaigns, Print Media, Custom Websites, Craft CMS
Art Direction, Branding, Design, Packaging and Merchandise, Custom Websites, Integrations, UX Development, Craft CMS
Visit Port Douglas & Daintree
Branding, Design, Campaigns, Email Marketing, Custom Websites, UX Development, Craft CMS
Tourism Port Douglas Daintree approached Untitled® with the challenge of rebranding their destination, with the aim of revitalising the tourism industry in the region. Through a strategic approach and utilising Roy Morgan's helix consumer data, we were able to develop a comprehensive rebranding plan that included co-operative marketing templates, member communication pieces and a brand new destination website.