Moreton Bay Minutes Away
Untitled® had the pleasure of leading the development and execution of the region's destination brand and campaign, 'Moreton Bay, Minutes Away'. In close collaboration with local government and industry representatives, our team rolled out an extensive rebrand, advertising campaign, and destination website to promote this picturesque location.
Out of Home Campaigns
The campaign's hallmark piece was a search function showing picnic locations within a 50km radius from consumer homes, meeting COVID-19 lockdown laws. This innovative approach achieved large-scale recognition and news coverage upon launch, attracting over 15,000 consumers within just 24 hours. It was a testament to the success of the brand strategy, which aimed to showcase Moreton Bay as an accessible and desirable destination.
Our team ensured that every aspect of the campaign, from the branding to the website, was designed with the target audience in mind. By working closely with stakeholders and delivering a cohesive brand experience across all touchpoints, we were able to create a campaign that resonated with consumers and showcased Moreton Bay as a must-visit destination.
Rediscover Hastings Street
Art Direction, Marketing Strategy, Social Media, Branding, Design, Campaigns, Email Marketing, Print Media, Digital Advertising, Photography, Out of Home Campaigns, Custom Websites, Craft CMS
Working alongside the Hastings Street Association team, Untitled® was tasked with creating a brand identity and campaign that accurately reflected the street's unique blend of refined luxury and laid-back coastal attitude. The challenge was to balance the views of various stakeholders and perspectives on the future of the street, while still creating a clear, appealing and thoughtful brand identity to be executed across multiple platforms.
Art Direction, Branding, Design, Packaging and Merchandise, Custom Websites, Integrations, UX Development, Craft CMS
Visit Port Douglas & Daintree
Branding, Design, Campaigns, Email Marketing, Custom Websites, UX Development, Craft CMS
Tourism Port Douglas Daintree approached Untitled® with the challenge of rebranding their destination, with the aim of revitalising the tourism industry in the region. Through a strategic approach and utilising Roy Morgan's helix consumer data, we were able to develop a comprehensive rebranding plan that included co-operative marketing templates, member communication pieces and a brand new destination website.