Untitled® was tasked with designing a full brand identity, style guide and website execution for Visit Noosa.
The refreshed style guide instills the emotion of the destination for consumers: editorial, considered and modern – while being underpinned by an eco-friendly message.
Upon execution, we translated the client’s mindfully curated and highly creative approach into a brand experience that tourists and locals alike can use as a reliable guide, inducing excitement to explore Noosa.
“We have worked with the Untitled® team over the past five years and have been consistently impressed with their work, professional approach and problem-solving attitude.”
– Juanita Terry–Bloomfield Tourism Noosa
Rediscover Hastings Street
Working alongside the Hastings Street Association team, Untitled® was tasked with creating a brand identity and campaign that accurately reflected the street's unique blend of refined luxury and laid-back coastal attitude. The challenge was to balance the views of various stakeholders and perspectives on the future of the street, while still creating a clear, appealing and thoughtful brand identity to be executed across multiple platforms.
Moreton Bay Minutes Away
Untitled® had the pleasure of leading the development and execution of the region's destination brand and campaign, 'Moreton Bay, Minutes Away'. In close collaboration with local government and industry representatives, our team rolled out an extensive rebrand, advertising campaign, and destination website to promote this picturesque location.
Visit Port Douglas & Daintree
Tourism Port Douglas Daintree approached Untitled® with the challenge of rebranding their destination, with the aim of revitalising the tourism industry in the region. Through a strategic approach and utilising Roy Morgan's helix consumer data, we were able to develop a comprehensive rebranding plan that included co-operative marketing templates, member communication pieces and a brand new destination website.