Client
Visit Port Douglas & Daintree
Brief
Tourism Port Douglas Daintree approached Untitled® with the challenge of rebranding their destination, with the aim of revitalising the tourism industry in the region. Through a strategic approach and utilising Roy Morgan's helix consumer data, we were able to develop a comprehensive rebranding plan that included co-operative marketing templates, member communication pieces and a brand new destination website.
Services
Our team's mission was to create a brand narrative that would resonate with potential visitors, while promoting wellness and sustainability. We worked closely with the client to develop a consistent and authentic tone of voice that would truly capture the essence of the region.
The result was a brand identity that was approachable and relatable, yet still elegant and sophisticated. The co-operative marketing templates and member communication pieces were designed to ensure that all stakeholders were able to effectively market their brand to their respective target audiences. The new destination website, which incorporated the refreshed brand identity, offered an immersive and engaging experience for visitors, making it easier than ever to plan and book their dream holiday.
“We engaged Untitled® for our destination rebrand, where the team worked with council and businesses to design the new look and feel for the region, which is highly regarded by industry and consumers alike – and has stood the test of time”
– Chelsea Mee
Related Works
Services
Industry
Year
Discover Great Southern
–
tourism
2022
