Southern Queensland Country Visitor Guide

Client

Brief

Untitled® worked closely with Southern Queensland Country Tourism to create an immersive Visitor Guide magazine that showcases the unique and quintessential experiences of the region. The guide includes travel notes, insider tips, and listings for various activities such as national parks, fishing spots, 4-wheel driving, golfing, cycling, and more. We also developed a series of road trip itineraries that explore every corner of this diverse area.

Services

To make the guide easily digestible, we segmented it into four key categories: Active Outdoors, Arts Culture and Heritage, Food and Wine, and Essential Travel Tips. Our aim was to provide practical information that encourages travellers to explore further and stay longer in the region. To ensure the guide's core purpose, we limited advertising opportunities to a maximum of 20% of all content.

For the 2023 edition, we extended the opportunity to members of Southern QLD Country Tourism to advertise in the publication. By working closely with the tourism board, we created a visually stunning and informative guide that highlights the area's unique features, offering travellers an authentic experience of Southern Queensland Country.

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