Southern Queensland Country Visitor Guide
Untitled® worked closely with Southern Queensland Country Tourism to create an immersive Visitor Guide magazine that showcases the unique and quintessential experiences of the region. The guide includes travel notes, insider tips, and listings for various activities such as national parks, fishing spots, 4-wheel driving, golfing, cycling, and more. We also developed a series of road trip itineraries that explore every corner of this diverse area.
To make the guide easily digestible, we segmented it into four key categories: Active Outdoors, Arts Culture and Heritage, Food and Wine, and Essential Travel Tips. Our aim was to provide practical information that encourages travellers to explore further and stay longer in the region. To ensure the guide's core purpose, we limited advertising opportunities to a maximum of 20% of all content.
For the 2023 edition, we extended the opportunity to members of Southern QLD Country Tourism to advertise in the publication. By working closely with the tourism board, we created a visually stunning and informative guide that highlights the area's unique features, offering travellers an authentic experience of Southern Queensland Country.
Art Direction, Branding, Design, Packaging and Merchandise, Custom Websites, Integrations, UX Development, Craft CMS
Visit Port Douglas & Daintree
Branding, Design, Campaigns, Email Marketing, Custom Websites, UX Development, Craft CMS
Tourism Port Douglas Daintree approached Untitled® with the challenge of rebranding their destination, with the aim of revitalising the tourism industry in the region. Through a strategic approach and utilising Roy Morgan's helix consumer data, we were able to develop a comprehensive rebranding plan that included co-operative marketing templates, member communication pieces and a brand new destination website.
Art Direction, Social Media, Branding, Design, Campaigns, Email Marketing, Print Media, Digital Advertising, Out of Home Campaigns, Custom Websites, Integrations, UX Development, Craft CMS
Southern Queensland Country approached Untitled® to develop a comprehensive brand presence for their food and beverage trails, Savour. Our team began by conducting extensive research on the brand, its offerings, and the target audience. This informed the development of a cohesive branding strategy, with an emphasis on elegance, sophistication and community.