Noosa Concours d'Elegance
Untitled® was thrilled to be enlisted as the marketing force behind Hastings Street’s inaugural Noosa Concours d’Elegance, a highly anticipated automobile and lifestyle event that took place in July 2023. Our team delivered a comprehensive brand and marketing strategy for the occasion, attracting tens of thousands of enthusiasts to this year one event.
For the first time, the iconic Hastings Street, Noosa, was closed to road traffic, making way for 50 of Australia’s most prestigious automobiles – paired with live entertainment, popup restaurant events, exclusive brand experiences and more.
Our approach to the branding strategy was guided by the event's emphasis on rarity, desirability, and exclusivity, which we captured through an elegant, opulent, and refined visual identity. To ensure a seamless brand experience across all touchpoints, we executed this vision across the event's launch event, photoshoots, website iterations, social media, collateral and sponsor deliverables.
Discover Great Southern
Branding, Design, Campaigns, Print Media, Custom Websites, Craft CMS
Rediscover Hastings Street
Art Direction, Marketing Strategy, Social Media, Branding, Design, Campaigns, Email Marketing, Print Media, Digital Advertising, Photography, Out of Home Campaigns, Custom Websites, Craft CMS
Working alongside the Hastings Street Association team, Untitled® was tasked with creating a brand identity and campaign that accurately reflected the street's unique blend of refined luxury and laid-back coastal attitude. The challenge was to balance the views of various stakeholders and perspectives on the future of the street, while still creating a clear, appealing and thoughtful brand identity to be executed across multiple platforms.
Moreton Bay Minutes Away
Branding, Design, Campaigns, Email Marketing, Print Media, Digital Advertising, Out of Home Campaigns, Custom Websites, Integrations, Craft CMS
Untitled® had the pleasure of leading the development and execution of the region's destination brand and campaign, 'Moreton Bay, Minutes Away'. In close collaboration with local government and industry representatives, our team rolled out an extensive rebrand, advertising campaign, and destination website to promote this picturesque location.
Noosa Crest Resort
Art Direction, Social Media, Branding, Design, Campaigns, Email Marketing, Digital Advertising, Photography, Custom Websites, Integrations, UX Development, Craft CMS
Marketing Strategy, Design, Campaigns, Email Marketing, Digital Advertising, Custom Websites, eCommerce, Integrations, Shopify
Range Brewing tasked Untitled® with developing an all-encompassing marketing strategy that would tap into specific, targeted markets. Our team conducted extensive market research and leveraged trends and expertise to create a bespoke social media and paid advertising plan that would reach the right audiences at the right time.
Southern Queensland Country Visitor Guide
Art Direction, Design, Print Media
Untitled® worked closely with Southern Queensland Country Tourism to create an immersive Visitor Guide magazine that showcases the unique and quintessential experiences of the region. The guide includes travel notes, insider tips, and listings for various activities such as national parks, fishing spots, 4-wheel driving, golfing, cycling, and more. We also developed a series of road trip itineraries that explore every corner of this diverse area.