Client
Noosa Concours d'Elegance
Brief
Untitled® was thrilled to be enlisted as the marketing force behind Hastings Street’s inaugural Noosa Concours d’Elegance, a highly anticipated automobile and lifestyle event that took place in July 2023. Our team delivered a comprehensive brand and marketing strategy for the occasion, attracting tens of thousands of enthusiasts to this year one event.
Services
![](/_next/image?url=https%3A%2F%2Funtitled.studiountitled.dev%2Fimages%2F_AUTOxAUTO_crop_center-center_none%2F14508%2FNoosaConcours-LumeaPhoto-54.webp&w=3840&q=100)
![Noosa Concours Lumea Photo 54](/_next/image?url=https%3A%2F%2Funtitled.studiountitled.dev%2Fimages%2F_8xAUTO_crop_center-center_none%2F14508%2FNoosaConcours-LumeaPhoto-54.webp&w=3840&q=100)
![](/_next/image?url=https%3A%2F%2Funtitled.studiountitled.dev%2Fimages%2F_AUTOxAUTO_crop_center-center_none%2F13903%2FNoosa-Concours-Sponsor.webp&w=3840&q=100)
![Noosa Concours Sponsor](/_next/image?url=https%3A%2F%2Funtitled.studiountitled.dev%2Fimages%2F_8xAUTO_crop_center-center_none%2F13903%2FNoosa-Concours-Sponsor.webp&w=3840&q=100)
For the first time, the iconic Hastings Street, Noosa, was closed to road traffic, making way for 50 of Australia’s most prestigious automobiles – paired with live entertainment, popup restaurant events, exclusive brand experiences and more.
Our approach to the branding strategy was guided by the event's emphasis on rarity, desirability, and exclusivity, which we captured through an elegant, opulent, and refined visual identity. To ensure a seamless brand experience across all touchpoints, we executed this vision across the event's launch event, photoshoots, website iterations, social media, collateral and sponsor deliverables.
![](/_next/image?url=https%3A%2F%2Funtitled.studiountitled.dev%2Fimages%2F_AUTOxAUTO_crop_center-center_none%2F13904%2FNoosaConcours-Shoot_4.webp&w=3840&q=100)
![Noosa Concours Shoot 4](/_next/image?url=https%3A%2F%2Funtitled.studiountitled.dev%2Fimages%2F_8xAUTO_crop_center-center_none%2F13904%2FNoosaConcours-Shoot_4.webp&w=3840&q=100)
![](/_next/image?url=https%3A%2F%2Funtitled.studiountitled.dev%2Fimages%2F_AUTOxAUTO_crop_center-center_none%2F14510%2FNoosaConcours-LumeaPhoto-90.webp&w=3840&q=100)
![Noosa Concours Lumea Photo 90](/_next/image?url=https%3A%2F%2Funtitled.studiountitled.dev%2Fimages%2F_8xAUTO_crop_center-center_none%2F14510%2FNoosaConcours-LumeaPhoto-90.webp&w=3840&q=100)
![](/_next/image?url=https%3A%2F%2Funtitled.studiountitled.dev%2Fimages%2F_AUTOxAUTO_crop_center-center_none%2F14507%2FNoosaConcours-LumeaPhoto-89.webp&w=3840&q=100)
![Noosa Concours Lumea Photo 89](/_next/image?url=https%3A%2F%2Funtitled.studiountitled.dev%2Fimages%2F_8xAUTO_crop_center-center_none%2F14507%2FNoosaConcours-LumeaPhoto-89.webp&w=3840&q=100)
![](/_next/image?url=https%3A%2F%2Funtitled.studiountitled.dev%2Fimages%2F_AUTOxAUTO_crop_center-center_none%2F14033%2FARTD-C02-Device-013_2023-04-11-003024_qmiv.webp&w=3840&q=100)
![ARTD C02 Device 013](/_next/image?url=https%3A%2F%2Funtitled.studiountitled.dev%2Fimages%2F_8xAUTO_crop_center-center_none%2F14033%2FARTD-C02-Device-013_2023-04-11-003024_qmiv.webp&w=3840&q=100)
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