Noosa Concours d'Elegance

Client

Brief

Untitled® was thrilled to be enlisted as the marketing force behind Hastings Street’s inaugural Noosa Concours d’Elegance, a highly anticipated automobile and lifestyle event that took place in July 2023. Our team delivered a comprehensive brand and marketing strategy for the occasion, attracting tens of thousands of enthusiasts to this year one event.

Services

For the first time, the iconic Hastings Street, Noosa, was closed to road traffic, making way for 50 of Australia’s most prestigious automobiles – paired with live entertainment, popup restaurant events, exclusive brand experiences and more.

Our approach to the branding strategy was guided by the event's emphasis on rarity, desirability, and exclusivity, which we captured through an elegant, opulent, and refined visual identity. To ensure a seamless brand experience across all touchpoints, we executed this vision across the event's launch event, photoshoots, website iterations, social media, collateral and sponsor deliverables.

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